So many levels...
of appreciation. First Drizzle won me over and I'm replacing butter on my popcorn, my veggies, my fresh bread. Baked potatoes even! So I tried Sizzle and it rocks too. Haven't tried Frizzle yet but will.
Second there is the environmental awareness of single use plastic being refilled by recyclable cans. Win.
Third, the customer service and recipes are warm and engaging. I've ordered numerous times. And I see some in local stores now too!
Finally, I was drawn to it at first because I lived in Spain for two years and befriended someone who grew up in Jaen, whose family still lived there... so all of the above layered up after that first choice! WIN!!